Using Short-Videos for Local SEO Projects Promotions.
Both small and medium local-business owners can improve on their local SEO as well as brand awareness by using short-video advertorials to market themselves. it is
essential to know how to optimize these videos for local SEO so as to enable your local target market to find your business online. Therefore, for the growth of your business website and for competitive advantage over other competitors in the market, you’re required to at-least implement some local SEO strategy to achieve your goal. To achieve great results, local business owners can combine local website-SEO with optimizing short video advertorials for local SEO; this enhances your business chances of being found or spotted by your ideal customers.
Local SEO is an effective way of marketing your business;
it enables your potential customers to spot you when they are looking for a solution locally. Local-SEO include; multiple strategies such as ranking on search-engine results, location specific website-content, directories like Yelp as well as Google My Business and lastly online reviews. Therefore local SEO enable customers to find local businesses when they search locally.
By using short-video advertorials on your website, you increase your web pages’ popularity. You can use video marketing for SEO to create an active website so as to attract as well as keep visitors.
Here are the benefits of video marketing for SEO.
- 1. It enhance websites
You can use short videos to change your website into an active and interactive destination for your clients. There are majorly three types of advertorials videos that you can use to expand your website. they include;
- Promotional videos; to explain what your business entails and what you do, a website tour video;
- to show visitors of what they can find on your website as well as where they are and lastly, a Virtual tour video;
- that shows your web visitors how your physical location looks like.
2. Enable business owners to share their expertise.
Business owners tend to use videos to share their expertise on a certain topic. These videos are educational and provide required and detailed information about the company while some are newscast videos to update customers/viewers on the company’s or business latest developments.
3. Promotes sales
Business owners can create special ads videos to inform their customers of their upcoming sales on their websites. These videos may used to show-case new products, notify customers of any special upcoming as well as include promo-codes in these videos in-order to reward viewers.
4. Helps in demonstrating a product/service
Business owners uses “How to video” videos to educate their customers on how they can use their products. In addition, it helps save time as well as money when it comes to customer service. These videos can be used to; demonstrate how customers can install/set up products, show products inaction and to remotely train customers and business staffs.
5. Helps give a personal face for your business
You can use short videos to give a human face on your business website. You can use these videos to communicate with viewers by providing a short welcoming video to your customers on your website, customers’ testimonial videos which communicates the value of your business and the profile videos which introduces business’ top managers and employees as well.
6. Engages customers to with company’s products.
You can introduce the use of videos as one of an interactive medium for consumers to engage with your products as they also show and share there excitements about your products on your websites.
7. Can be used to drive website’s traffic
Generally, search engines work more effectively with videos thus with a proper SEO video, business owners can used short videos to drive piles of traffic to their websites. To successfully drive traffic to a website, there are certain factors to consider such as; while making your video use the required targeted keywords on video’s title and tagging make many videos while each focus on a different search-term. Lastly, use various video sharing sites so as to increase chances of those links being directed back to the main website